I promise, you don’t have to watch Mad Men to appreciate the clothes, the characters and the wisdom it doles out between the dull parts. This week, my favorite nugget came from Peggy’s attempt at writing her own “Roommate Wanted” ad.

Peggy needed a branding lesson (Image: Carin Baer, AMC.com)

Peggy, a mostly straight-laced, hardworking advertising copywriter was trying to paint a plainly honest portrait of herself in an ad requesting a roommate in Manhattan. But it took Joan Holloway, the smartest secretary in the office, to point out, really, who gets excited about a plainly honest anything? (more…)