Successful companies know a little something about branding. They decide how they want us to view their company, and they run with it. Looking to “save money” on your car insurance? You think Geico. Looking to “think different” about your technology? You might pick Apple. A company can’t be considered a master in comfort, price and innovation. It’s better to pick one element and aim right for it.
Beauty? Peace? Gratitude? Choose a word or phrase for the year that speaks to how you want to live. (Image: Ken Spencer, Hummingbird)
And the same goes with branding our own lives. To achieve our dreams, we have to know how we want to live, in order to make the choices that get us there.
That’s why, a few years ago, I started giving my life a theme word. One year it was “Authenticity” and another was all about “Passion.” This past year was about “Freedom and Abundance.” So for me this past year, I ran every opportunity past my theme to see if the choice was right for me. Hmm, some extra paying work that also fed my curiosity about a topic I wanted to research? That was an abundant yes.
For 2014, I’m playing around with the ideas of “Fortify” and “Family,” and I want to give you a chance to think about whatyou want from your next year, too.
Try this: Instead of making New Year’s resolutions about little goals in your health or habits, think bigger: Think about how you want to feel in your body, among your friends, as you walk through the world. The come up with an adjective or phrase that best describes that feeling. To make it easy, picture this: You run into an old friend on the street and talk for a bit. Then, she suddenly stops and says, “It’s funny. But looking at you, I see such ______________.” What do you want her to see? What feeling do you want oozing out of your pores? Strength? Contentment? Joy?
Here are some other ideas to get you thinking:
• Brave/Bravery. Perhaps you want to feel more bold with your work choices, your travels, your heart.
• Persistence. One of my friends has said she’s through being told “Maybe” by potential clients, and she’s determined to make her company a success by trying again and again and again until she makes it. And when she’s walked out of another maybe meeting, she’ll think, ‘Persistence, baby,” and throw her shoulders back and schedule another one.
• Love & Tenderness. Maybe you’ve been a bulldog go-getter all year, and you could use a reminder to soften up and make more loving choices in the months ahead.
• Light/Lightness. If this year has been particularly grave and serious, maybe your new year could be about lifting the weights, breathing, letting loose, and letting go.
Take your time. Think about how you want to feel strolling down the sidewalk of life this next year. Go deep. Brand your heart’s choices. And aim for a truly new year.
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